For gumme, I contributed to both marketing campaign planning and graphic visual production across digital platforms. My role involved developing campaign directions for product launches, seasonal promotions, and social media rollouts while ensuring the visuals remained cohesive with the brand’s playful and charm-driven identity. The visual approach combined soft nostalgic palettes, whimsical illustrations, internet-inspired layouts, and expressive typography to create campaigns that felt youthful, emotionally engaging, and highly shareable. Through both strategy and execution, the work focused on strengthening brand recognition while building a consistent visual experience across marketing touchpoints.