For Pretty’s holiday campaign, I stepped in as temporary Creative Director to oversee a 30-day advent calendar concept where a new one-of-one shirt design was released daily throughout December. The campaign focused on exclusivity, anticipation, and building a collectible experience around each drop. During the campaign period, I led the creative direction and execution across multiple touchpoints, including apparel graphics, campaign visuals, photography, 3D animation, content creation, rollout planning, and social marketing. The goal was to create a cohesive campaign identity while ensuring each daily release still felt unique and culturally relevant. The visual language leaned into hyper-feminine internet culture, nostalgia, and playful digital chaos, resulting in a campaign that felt expressive, highly shareable, and deeply connected to Pretty’s audience.