At Pott Glasses, the work extended beyond design into shaping the brand’s visual identity across campaigns, content, and storytelling. From creative directing marketing campaigns to designing graphics and overseeing social media visuals, every touchpoint was approached with a strong focus on building a distinct and culturally relevant presence for the brand. Campaigns were developed from concept to execution, including graphic design, product photography, campaign shoots, content planning, and visual direction across digital platforms. The process involved managing creative output while ensuring every asset felt cohesive, expressive, and aligned with the evolving identity of Pott — balancing commercial objectives with a visually driven and community-focused approach.