LAUDER is a set of looping visualizers made for Ashley Lau, built around a simple idea: what if wanting things felt like playing a game. The project pulls from two very different corners of nostalgia, the glossy, inflated toy aesthetic of Y2K consumer culture and the arcade rhythm games that turned timing and repetition into a score you could chase, and mashes them into one hyper-saturated world. Luxury here isn’t aspirational, it’s a prize to be combo’d. Status objects get rendered in jelly molds like a claw machine haul. The brand name gets inflated into balloon foil like it’s party decor. A mascot bear shows up glossy and spiked, somewhere between a toy and a glitch. And the whole thing gets gamified outright, borrowing the stage counters, combo meters and “Perfect!” pop-ups straight out of a rhythm game, so desire itself starts to feel like something you’re racking up points for. It’s a visual language built on plastic, foil and gelatin instead of marble and matte black, because the point isn’t to make wanting things look refined. It’s to make it look exactly as shiny, silly and compulsive as it actually feels.