Joanna: BEACH-X

Joanna: BEACH-X

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Project Media

THE PROJECT

THE PROJECT

BEACH-X was a personal passion project exploring hyper-saturated beauty, femininity, and the visual language of early 2000s beach culture through a contemporary lens. Inspired by glossy fashion editorials and pop imagery, the shoot embraced exaggerated colour, direct flash, and playful composition to create visuals that felt nostalgic yet intentionally modern. The project was independently conceptualized and executed from start to finish, covering creative direction, photography, styling direction, retouching, and visual treatment. Every frame was designed to feel bold, dreamy, and slightly surreal, capturing a carefree energy while pushing a polished and highly stylized aesthetic throughout the series.

BEACH-X was a personal passion project exploring hyper-saturated beauty, femininity, and the visual language of early 2000s beach culture through a contemporary lens. Inspired by glossy fashion editorials and pop imagery, the shoot embraced exaggerated colour, direct flash, and playful composition to create visuals that felt nostalgic yet intentionally modern. The project was independently conceptualized and executed from start to finish, covering creative direction, photography, styling direction, retouching, and visual treatment. Every frame was designed to feel bold, dreamy, and slightly surreal, capturing a carefree energy while pushing a polished and highly stylized aesthetic throughout the series.

YEAR

YEAR

2025

2025

SERVICE

SERVICE

Photography

Photography

CREDITS

CREDITS

Joanna (@dadstrology)

Joanna (@dadstrology)

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