Created for Gumme’s I’m A Star campaign, this photographic series explored the necklace as both an accessory and a character within the imagery itself. The visuals leaned into playful surrealism and glossy editorial styling, using close-up framing, flash lighting, and unexpected compositions to give the product a bold and expressive presence. The campaign focused on transforming everyday moments into stylized visual statements, allowing the necklace to move naturally between fashion object and storytelling element. Through art direction, photography, and image composition, the series aimed to capture Gumme’s youthful and experimental identity while maintaining a polished editorial feel throughout the campaign.